Realco - Fresno Real Estate (Serving Clovis, Merced, Madera, Visalia, Oakhurst)

Mike Dawson founded Realco February 7, 2005

Realco's mission is to change the way real estate is sold. We continually develop the best marketing programs in the industry, combine those with the best service in the industry, then add the best guarantee in the industry. The only thing we haven't been able to figure out, is why anyone would let another company sell their home.

Company Values			Fresno Real Estate
	1. We believe in developing people who:
		● Believe in their company and its purpose
		● Believe in real estate as a career
		● Believe in themselves
	2. We believe that people stay in environments where they are learning and leave environments where they are not learning
	3. We believe in an environment of creativity, growth, and productive change that will encourage our partners to maximize their potentials.
	4. We believe a creative, productive environment must be natural:
		● We do not believe in fear motivation
		● We do not believe in over-reliance on incentive motivation
		● We believe in personal motivation and personal recognition
	5. We believe that our partners should not, for long, subsidize those who do not have the capacity or desire to produce.
	6. We will not sanction incompetence or mediocrity.
	7. We believe in the "Excellence Theory" and will strive to achieve its ideals of "Producing the best and accepting nothing less than the best."
	8. We believe in an environment of mutual respect consistent with personal values based on spiritual, intellectual, physical, financial, and psychological equity.

Our Working Philosophy			Fresno Realtor
	Our Purpose: Have fun and make money by helping people buy and sell Fresno Real Estate
	Our Mission: Help people get where they want to go on time.
		● Make it easier for them
		● Make it faster for them
		● Be their source of knowledge
	Our Vision: "World Class Results"
	Our Strategy: Build and maintain a 'fortress position.' Our goal is to sell 30% of homes on the Fresno MLS.
	Our Working Philosophy:
		1. Team/abundance/synergy/win-win - no contests
		2. Be "The Source" of real estate knowledge for our clients and community
		3. Private office for partners
		4. Focus on premium brokerage services - easier, faster, reliable, knowledgeable - that add value and are differentiated
		5. Focus on people that know us - first
		6. Be a "learning organization" - build intellectual capital; growth; change
		7. "World Class Results From Down To Earth People:" - results without the ego
	Our Beliefs:
		1. Our business is built on relationships and trust. Our relationships with our customers and with each other are more important than the money or the deal
		2. We believe integrity (doing what we promise) is the key to building trust and relationships with our customers and with each other.
		3. We believe in the proper use of technology - to enhance relationships and service.
		4. We believe in putting our customers first
		a. We will give them first chance at our new listings
		b. We will keep their information confidential - it will not be sold or given away
		c. We will avoid conflicts of interest
		d. We will practice the "Ten Commandments of Customer Service"
		5. We believe in focusing on what we do best - selling homes
		6. We believe the whole is greater than the sum of its parts (synergy)

Agent Rules			Fresno Home Search
	1. Be willing to support our purpose, games, rules and goals.
	2. Attend our meetings when you are in town. Listen and participate.
	3. Speak with good intention. Be open and honest in your communications with each other. Get the facts before making opinions
	4. Treat each other with respect.
	5. Complete your agreements (do what you promise)
		● Make only agreements that you intend to keep.
		● Clear up any broken or potentially broken agreements at the first appropriate time with the appropriate person.
		● Don't make promises for other people.
	6. If a problem arises, look first to the system for corrections and then communicate your solution to the person who can do something about it.
	7. Commit to adding value (more with less).
	8. Have the willingness to win and let others win. (Win/Win)
	9. Focus on what works and be willing to declare what doesn't work. Embrace change.
	10. Accept responsibility. Avoid laying blame and justifying.
	11. Raise the "flag" and ask for help when you are overloaded.
	12. Encourage risk, innovation and positive change.
	13. Operate from a database of reality (what is). Run your business like a business.
	14. help keep the space positively charged.
	15. Maintain a sense of humor and perspective.

Site Map